“What are the best marketing strategies I can use to grow my business?” This is a common question that is frequently asked by a lot of business owners. The questions may seem like those followed by “it depends on” type of answer, but it’s easy to identify one tool that is affordable and delivers a high Return on Investment (ROI). It’s called a marketing strategy.
If you run a business, you know that a good marketing strategy is a powerful tool for growing business. It will identify challenges and create a path which can help a business grow in the future. The best money that is spent on marketing goes to a smart marketing strategy that is written by an experienced marketer for a business. For it to be effective, it needs a lot of effort in research, analysis, as well as careful matching of opportunities in line with the business’s resources. A good marketing strategy takes a while to develop properly.
Here are the best marketing tactics to explore to help you grow your business.
Mobile Paid Advertising
The last one year saw an increase in mobile advertising, but 2017, with more than half of daily searches being on mobile devices, it will be an essential component of an effective SEO marketing campaign. It’s now easier to view ads on mobile since most companies have invested in having a responsive mobile designed sites.
The biggest trend is that small businesses should take the idea of mobile optimization very seriously. The trend is more of utilizing tools such as Google AMP to improve their mobile user experience. Every business should incorporate mobile in every aspect of their marketing campaign. Google indicates that about 60 percent of users are unlikely to revisit a mobile site they had difficulty navigating. 40 percent will even go on to visit a competitor’s website if it offers a good mobile user experience. This is how serious mobile marketing is
The simplest and most effective way bloggers and business owners can drive traffic to their site is to have a blog. Google favors websites that have fresh and updated content that is helpful to their users. A blog that is regularly updated will be ranked high which increases the chance of getting more visitor every day.
Research shows that websites that post about 4 blog posts per week are likely to generate 3.5 times more web traffic than sites that blogs fewer times. The higher the quality of your posts, the more opportunities you will create and more people will visit and interact with your site. It’s a good way to get your brand out there
Use of Videos
Videos are not just for YouTube. In fact, videos are effective tools to incorporate into your marketing campaign. They can be created in-house or outsourced from a company that specializes in creating high-quality video content. Today, users are constantly glued to different devices all day and advertiser should take this opportunity to streamline their message and content to engage users across all devices.
Facebook is one of the social media platforms that use videos and business can use it to engage their audience. Videos can be good for conferences, events, big company announcements, speaking engagements, and more. In the end, there are so many creative ways to use videos and grow your business.
Coupon and discounts
This is one of the most powerful ways to sell a product or service. Coupon and discounts are meant to appraise the customers and increase customer satisfaction. If you own a business, offer coupon codes and discounts on your product and services. Make them exclusive, such that the customers who get them are among the elite few. When you offer discounts, you attract customers who are willing to come back to buy more of your products for years to come.
Online sites and companies
Another effective way to reach to as many customers as possible is by using online sites to market your business. There are a number of online sites that you can use to help you reach new customers through networking and search results.
For instance, having a Yelp profile can help you advertise yourself to potential customers. It’s also a good opportunity to encourage new customers to be part of your business and even leave positive reviews to boost your reputation. Others like TripAdvisor will be helpful for people who are interested in restaurants, hotels, and other tourist-centered businesses. Social media is also an essential tool to grow your business. Platforms such as Facebook have made it easy for business owners to test headlines, concepts, images, ads, and other investments for as little as $5 per day. When you know what works, it’s easy to apply that to other online platforms to help you grow quicker.
Referral networks are priceless in growing a business. This doesn’t mean customer referrals only, it also includes business-to-business referrals. You might have come across someone saying, “We don’t sell that here, but X next door does.” This is known as a referral network.
For those who are in the white-collar profession, then networking is not a new term. An accountant refers an insurance broker, a financial specialist refers customers to a real estate agent, and the network continues. Each of these professional people stakes their reputation on the referral. So, make sure you create a strong referral network in your business and at the same time focus on delivering high-quality work.
Call to Action
According to Spencer Kirk, CEO of Extra Space Storage, the important thing to note if you want to grow your business is to understand how your target customers are looking for your brand, then maximize your efforts in those areas with strong calls to action. Most sites do not include a call to action in their posts. Every email you send and every blog you post should suggest the next step for customers. You can include a word such as “Contact us,” or “Subscribe to our newsletter,” or “Download our product information,” and make sure there is a chance for those who want to know more about your brand or company.
Finding the right marketing strategy that works for your business may take time. Even the most successful campaigns find that the conversion rate in marketing is quite low. But incorporating these seven strategies into a well-researched and crafted marketing strategy will help a business owner create a map to achieve their goals and grow the business. In the end, it will be a good strategy worth the money spent and something a business can rely on to grow
ABOUT GUEST AUTHOR
Kerrie Haynes, writes about technology, business, and creativity. Currently she works with B2B and B2C businesses providing digital marketing tips and insights that gain social media attention and increases SEO visibility. Check website: https://myessaywriting.co.uk/blog/